What absolutely brilliant news (and coming so soon after our first birthday too – could this week get any better!!):
The International Olympic Committee has just announced its decision to include surfing – along with four other new sports – in the Tokyo 2020 sports program.
Surfing joins baseball/softball, sport climbing, karate and skateboarding on the Tokyo schedule for the next Olympiad. And we’re so proud to have played a part in this amazing surfing Olympic story.
Our decision to build our pioneering inland lagoon was met with a lot of doubters (fair enough, it’s a bit of a mind bender) but for some it was an absolute no-brainer.
As construction started in 2014 we were contacted by the head of the International Surfing Association (ISA) – Fernando Aguerre – who swiftly endorsed what we were doing as being ‘historic’ and revolutionary’.
As many of you will know, Fernando led the bid to have surfing included in the Tokyo Games.
This is what he said back in 2014:
“As a result of this incredible and pioneering technology, the creation of Surf Snowdonia is a historic moment that will revolutionise our sport.
“With the ability to make perfect waves every time, all the time, centres like Surf Snowdonia can help make Surfing’s Olympic dream a reality and ensure a bright future for the sport.”
We are so delighted to see that what Fernando predicted – and worked exceptionally hard to deliver – has come to pass.
Our technology’s ability to deliver reliable waves day in, day out, makes it a great training tool for athletes.
Because our waves are consistent and guaranteed, surfers can progress at a much faster pace. It’s much easier to practise and perfect manoeuvres when you are dealing with a controlled environment.
We’ve already attracted an extraordinary global following amongst surf professionals – many of the best surfers in the world have come to take on our waves and we are regularly used as a training facility by elite surf athletes.
There’s no doubt that the IOC’s announcement is huge news for the sport of surfing.
But what we’re most excited about is the enormous impact this could have on the grassroots development of the sport.
We are absolutely committed to making the sport of surfing more accessible and that’s why we have developed a number of learning programmes specifically targeting schools and children.
There’s nothing like seeing the enthusiasm and satisfaction of our young groms as they progress in skill and ability. The next generation of surfing legends is coming.
This Olympic opportunity presents us all with a huge amount of potential to take surfing to the next level. We are delighted to be part of that ever-evolving story.